Rachel Esteffe
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DESIGN

THE STUDIO

LA based fashion merchandising/supply chain company, The/Studio, needed trade show booth graphics and collateral designed for the 2018 POOLTRADESHOW held in Las Vegas. Instead of displaying their products like they have in past years, this year The/Studio wanted to revel their new B2B on-demand manufacturing platform that is about to revolutionize the production of custom made products. In order to highlight the innovation and efficiency of their new manufacturing platform, I used infographics and iconography to tell The/Studio's evolution into the manufacturing world.

APEX (2007-2012)

APEX, a non-profit mentoring program in NYC, hired my design studio, Hyaline Studios, to rebrand their organization. We also developed their collateral materials, including promo items to help fundraise for their 20th Anniversary Gala celebration.

 

BOHEMI FASHION LOOKBOOK

Photographed models and designed promotional lookbook for Bohemi, a stylist collective. .

 

JULIA ROSE BRANDING

Created branding and business cards for NYC stylist, Julia Rose.

STOCKCROSS FINANCIAL

As freelance designer, I have worked on several projects with StockCross, including a unique holiday champagne & wine bottle labels, as well as large scale step and repeat for a gala event.

 

FABRE FLEUR

Chicago based floral stylists hired me to create a calendar that would be sent out to clients during the holiday season. 

MISC. PROJECTS