Rachel Esteffe
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EGD/XGD

FOX UPFRONTS

As Senior Graphic Designer at Angel City Designs, I was responsible for development of signage and branded content for the 2019 FOX Upfronts in New York City. Brand execution throughout the event, including overall event signage, DJ booth and backdrop, bar decals, food and beverage menus, dessert kiosk experiences, tents, and dance floor.

 

LEXUS: EXPERIENCE AMAZING 2018 NYC AUTO SHOW

Working as a freelance digital designer for George P. Johnson, I was responsible for developing initial concepts (mood board, style guides) and  designing custom large format artwork to be displayed behind various new Lexus models for the upcoming the NYC Auto Show in 2018. The theme of the exhibition space followed Lexus' tagline, Experience Amazing, but for this show, the client wanted graphics that would best reflect the dualistic nature of refined and rugged environments found in NYC.

 

LEXUS: EXPERIENCE AMAZING 2017 LA AUTO SHOW

 

UNIVERSITY OF IDAHO WAYFINDING

Following recent renovation, the CAA buildings were in need of improved signage and wayfinding. Six buildings, six disciplines, classrooms, offices, and labs—one could easily get disoriented and lost navigating themselves. In addition to the development of wayfinding systems, environmental graphicsand digital installations were applied to public spaces, in order to encourage students to collaborate and work on projects beyond the classroom. These revitalized public spaces also served as efffective meeting spots and placemakingthat could be shared through digital content sharing social media.

 

RESTROOM WAYFINDING

A side project while working as a freelance digital designer for George P. Johnson, I developed initial concepts for new restroom signage that complies with California ADA requirements, incorporated aspects of the GPJ brand, for their newly renovated office space.

 

HONOLULU ART MUSEUM

Street banners promoting new exhibit on Harajuku photography and fashion at the Honolulu Art Museum.

 

NBC UNIVERSAL SHOWRUNNERS DINNER

As Senior Graphic Designer at Angel City Designs, in collaboration with CJ Matsumoto Florist, I conceptualized and art directed centerpieces that told the story of various NBCUniversal produced pilots.