Rachel Esteffe




Promotional mobile site highlighting fashion designers featured in the The Metropolitan Museum exhibition, Punk: Chaos to Couture. Content creation was influenced by current social media's style of bold storytelling. Prototype created using Adobe Experience Design CC.



While working on a freelance project for Leroy & Rose, I was asked to develop a style guide and design layout for the homepage of Spiegelworld.com. Spiegelworld is best known for their award-winning show Absinthe on the forecourt of Caesars Palace in Las Vegas. The cllient wanted to maintain the existing eccentric, theatric and vaudevillian branding and imaging guidelines currently executed in the Absinthe promotional materials, while exploring the concept and visual tone of 1920s newspapers.  



Website created for Roger Rowley, artist and Gallery Director of the Ridenbaugh Gallery. Rowley wanted an interactive platform to share 100+ photographs of of his Fruit Plate Project. For years, Rowley artistically arranged fruit onto plates, in hopes of influencing his children to eat more fresh produce. He photographed each fruit plate daily, keeping track of the types of fruit, the imported locations of the produce, and date of consumption. This website led to an exhibition of the Fruit Plate Project at the Kennedy Center for the Performing Arts in Washington, D.C. in 2015, as part of the Iberian Suite Global Art Remix Festival. It was also featured as a news segment on the CBS Sunday Morning on November 23, 2014.


lovehateNYC (Interactive)

lovehateNYC, my thesis project while working towards my MFA in Computer Art at SVA (2005-2007), was an interactive project that chronicled my seven year love-hate relationship with NYC, through interactive panoramic time-lapse sequences. This project was developed in Flash (using Actionscript 2). lovehateNYC received semi-final honors at the 2007 Adobe Design Achievement Awards, was featured in the Associated Press Entertainment column ("Artful Web Designs Push Artistic Limits", Jake Coyle, August 29, 2007) as well as featured on “The 9 on Yahoo!”, a daily video compilation show (vlog) featuring the nine top "web finds" of the day. 


SAY IT IN STYLE (Website/Blog)

Website designed and developed for Julia Forzano, NYC stylist and fashion blogger. A blog template was also designed and implemented via blogger.com, giving Ms. Forzano full control of adding daily posts featuring fashion inspiration, style tips, and look boards.



Website designed and developed for Sea Kayak Connecticut, a business that provided instructional kayaking courses and tours in the New York tri-state area.